How Indian PM Narendra Modi's 'Mann Ki Baat' raked in Rs 10 crore profit for All India Radio

07/19/2017

NEW DELHI, July 19: Indian Prime Minister Narendra Modi's monthly radio address 'Mann Ki Baat' has translated into a revenue of about Rs 10 crore for the All India Radio (AIR).

During the last financial years, the national public radio broadcaster earned Rs 4.78 crore in 2015-16 and Rs 5.19 crore from 2016-17 as revenue from airing the hit radio show to which millions tune in to listen.

Minister of Information and Broadcasting Rajyavardhan Rathore said this in a written reply in the Lok Sabha today.

 

The revenue for radio, which reaches about 99 percent of India's population, comes from higher advertising rates. Modi's address to the nation through the radio is pre-decided on a fixed Sunday morning every month. A number of brands want themselves on air just before and after Modi's speech which attracts millions of listeners.

Launched on October 3, 2014, Modi addresses the nation every month in 'Mann Ki Baat' programme.

Designed as a personal one-one-one talk to the people of the nation, the prime minister has been raising several issues of national and social importance in his radio address. In January 2015, the radio show had a very special co-speaker - the then US President Barack Obama.

To make it a two-way process as part of participatory governance, PM Modi has been asking his listeners as to what on what topic do they want him to speak on. He shares his thoughts on a variety of themes and issues suggested by the people through the Narendra Modi and MyGov websites and apps.

Minister Rajyavardhan Rathore said the regional version of 'Mann ki Baat' is also broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast.

Besides, the minister said the English and the Sanskrit versions are also broadcast by the AIR.

Rathore said the 'Mann Ki Baat' is disseminated on transmitters for domestic audience and through the internet and shortwave (SW) transmitters for global listeners.INDIATODAY.IN

 

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