MUMBAI, Dec. 24: Salman Khan has been ranked No. 1 on the fifth Forbes India Celebrity 100 List.
The Forbes' ranking is based on two parameters: estimates of entertainment-related earnings and estimates of fame. The period under consideration for both is 1 October 2015 to 30 September 2016.
Salman, 50 (with fame rank 2), wrested back the top spot from Shah Rukh Khan with the highest revenue for the year under review at an impressive Rs 270.33 crore. Salman’s strong year was led by the commercial success of the Sooraj Barjatya-directed Prem Ratan Dhan Payo in late 2015 and then Sultan in 2016. His estimated total earnings constituted 9.84 percent of the total wealth — Rs 2,745 crore — of all top 100 celebrities for the year.
Ranked second on the list, Shah Rukh Khan (estimated earnings: Rs 221.75 crore; fame rank 3) lost his perch at the top in what was a mixed year for him both in terms of box office success and brands endorsed.
When it comes to the fame ranking, India’s Test cricket captain Virat Kohli was the most popular celebrity. Add to that his Rs 134.44 crore estimated earnings, Kohli jumped to the No. 3 spot overall, from No. 7 last year.
Akshay Kumar (estimated earnings: Rs 203.03 crore; fame rank 11) has also moved up to No. 4 on the list, thanks to the commercial successes of his movies like Airlift, Rustom and Housefull 3, besides a growing list of brand endorsements.
Though Mahendra Singh Dhoni (estimated earnings: Rs 122.48 crore; fame rank 4) retired from Test Cricket in December 2014, his fame quotient shot up this year because of a biopic on him, fetching him the fifth position overall in this year’s list.
Joy Chakraborthy, CEO, Forbes India, said, “The Celebrity 100 list is the definitive index of who’s making what in the business of fame. To determine the Celebrity 100, Forbes India evaluates talent across the entire entertainment world including idols from Bollywood to sports thereby creating a truly holistic list.”
Sourav Majumdar, editor, Forbes India, said, “Movies and sport are very big business these days, and the celebrities on our list are acutely aware of that. This year’s list is also ample evidence of the enormous influence of Bollywood and cricket in India.”
The highest gainers this year were singer Arijit Singh (up 50 spots to No. 15 in the list), superstar Rajinikanth (up 39 places to No. 30) and author Chetan Bhagat (up 26 spots to No. 40).
This year there were eight returnees to the list, prominent among which are Sanjay Leela Bhansali (No. 75) and the musical trio of Shankar-Ehsaan-Loy, who are back (at No. 83) thanks to more live shows and Bollywood compositions.
There are also 14 newcomers, including a range of personalities such as celebrity chef Sanjeev Kapoor (at No. 73), who has become a formidable brand in the food world. Twenty one-year-old badminton player PV Sindhu debuts on the list at No. 62, thanks to her earnings and fame after her silver medal at the Rio Olympics. Rapper Badshah also makes an impressive entry (at No. 81), propelled by many popular hits in our period under review.(FP)
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